Case Study: a luxury hospitality and events organiser achieves new lead generation with Sopro

Luxury Hospitality and Events Organiser - Customer Case Study

The luxury hospitality and events organiser, a small and busy team based in Europe, needed to identify and engage with event management and corporate incentive planners in London but lacked the time to do so themselves. They partnered with Sopro to run a targeted outreach campaign to start these conversations and invite prospects to discuss usage options and rates.

Sopro implemented a campaign that successfully engaged 2,369 prospects, achieving a 38.3% open rate and an 11% response rate. This generated 90 qualified leads for the client at a cost of £53 per lead. The managing partner confirmed that Sopro helped them start conversations they did not have the capacity to initiate on their own.