Sopro
95 Case Studies
A Sopro Case Study
LLamasoft, a leader in supply chain design and optimisation software, needed to identify and engage new senior buyer personas across multiple European countries to introduce its brand and generate qualified calls. They partnered with Sopro to execute a targeted prospecting campaign aimed at senior roles in supply chain, logistics, operations, and executive management.
Sopro implemented a campaign targeting specific industries and company sizes, which successfully engaged 3,765 prospects. The solution generated 113 qualified leads at a cost of just £67 per lead. Sopro's process was integral to the campaign's success, helping LLamasoft engage new audiences and efficiently build a pipeline of opportunities.
Faye Baker
Senior Marketing Manager Emea