Case Study: a leading managed service provider achieves lower cost per lead with Sopro

Leading Managed Service Provider - Customer Case Study

Sopro supported a leading managed service provider, a specialist in cloud migration and business transformation. The client's challenge was to generate leads for its integrated communication and contact center solutions to improve customer experience and employee productivity for businesses across a broad industry mix.

Sopro implemented a two-pronged outreach approach, which was later adapted during the pandemic to focus on offering free virtual consultancy and all-in-one remote working packages to high-demand sectors. This strategic shift resulted in a significant measurable impact, with the cost per lead dropping