Case Study: Kelly Services generates 129 leads at under £40 CPL with Sopro

Kelly Services - Customer Case Study

Kelly Services, a major staffing and recruitment company, sought to engage senior HR and talent stakeholders in the UK and Ireland to introduce its specialized project and life science offerings. The challenge was to effectively reach this targeted audience and generate qualified leads for their contingent and hybrid recruitment models. They partnered with Sopro to execute a targeted campaign.

Sopro implemented a targeted outreach campaign designed to introduce the Kelly Services proposition and secure qualifying calls. The solution was highly successful, generating 129 leads at an average cost per lead of just £39.16. The campaign achieved a 36.86% open rate and a 5.05% lead rate from the engaged prospects, demonstrating Sopro's effective approach to engaging this senior-level audience.

Kelly Services