Case Study: iTacit achieves a steady flow of high-value leads with Sopro

iTacit - Customer Case Study

iTacit, a digital workplace platform for frontline teams, needed to build demand in a space where its solution didn’t fit neatly into a traditional category. The company also lacked the time and resources to develop a full business development function while continuing to grow its product and expand its market presence.

Sopro provided a ready-made lead generation and business development programme, testing messaging and using data insights to refine targeting while iTacit built out its internal team. With Sopro, iTacit reported five times more leads than before, stronger access to hard-to-reach senior decision-makers, and large deals added to the pipeline, helping support growth and future expansion into new markets.

iTacit

Teri Maltais

Marketing Director