Case Study: IR Power generates 69 high-quality leads with Sopro

IR Power - Customer Case Study

IR Power, an industrial machinery manufacturing startup that reduces electricity consumption by recycling wasted electricity from critical machines, needed to build a pipeline of new clients, expand into new sectors, and show that its solution could apply across different industries. As a first-time user of lead generation, the company partnered with Sopro to help create strategic relationships and tailor its proposition to a broader market.

Sopro delivered a multichannel, highly personalized outreach campaign aimed at IR Power’s ideal customer profile, with ongoing optimization and campaign analysis. The results included 69 high-quality leads, a steady sales pipeline, an average cost per lead of £76.21, and several leads showing immediate interest, including one with potential to grow 300x.

IR Power

Richard Bradshaw

Managing Director