Case Study: Intoo achieves 15.6% response rate with Sopro

Intoo - Customer Case Study

Intoo, a UK-based company that provides staff development services for managing change and business transformation, needed to identify and engage senior HR leaders within mid to large UK companies. They partnered with Sopro to introduce their proposition and generate qualified leads for follow-up calls.

Sopro executed a targeted campaign that successfully engaged 10,076 prospects, achieving a 25% open rate and generating 455 leads. This resulted in a cost per lead of £443 for Intoo, with the nonprofit sector and companies with 51-200 employees yielding the highest lead rates and most efficient cost per lead.

Intoo