Case Study: an information technology and services company improves campaign lead rates with Sopro

Information Technology and Services Company - Customer Case Study

The client, an information technology and services company providing competency and compliance management systems, sought to expand into new sectors beyond its core oil and gas market. SoPro was engaged to support the CEO and VP by identifying these new business opportunities and generating high-value sales calls for their enterprise-level service.

SoPro adjusted its outreach strategy during the pandemic, shifting its chain inefficiencies. This refocused campaign targeted heavily impacted sectors and successfully generated leads. As a result, SoPro secured a major contract with a multinational food and beverage provider and achieved a higher lead rate than before the pandemic.