Case Study: Impact Futures achieves £2M revenue growth with Sopro

Impact Futures - Customer Case Study

Impact Futures, an education and training provider, partnered with Sopro after struggling to maintain a consistent pipeline of new business opportunities to support growth. Although they had a strong proposition in apprenticeship programmes across childcare, health and social care, they needed help reaching the right prospects and generating steady demand for their sales team.

Sopro developed targeted lead generation campaigns across core verticals and later expanded into broader audiences, including HR and L&D teams, while adding multichannel outreach such as LinkedIn, gifting, and buyer intent notifications. The result was over 120,000 prospects engaged, more than 6,000 new business leads, £2 million in revenue, a transformative deal worth over £500,000, and a 7X ROI.

Impact Futures

Rhodri Andrews

Head of Marketing