Sopro
95 Case Studies
A Sopro Case Study
DigitalXRAID, a UK-based award-winning cyber security services provider, needed to identify and engage senior stakeholders across senior IT, information, security, and infrastructure roles. The goal was to introduce the DigitalXRAID brand and proposition and secure phone calls or meetings with prospects over a 6–12 month sales cycle. Sopro supported the campaign with targeted outbound engagement.
Sopro delivered a campaign that reached 8,925 prospects and generated strong engagement across multiple sectors and company sizes. Results included a 32% open rate, 1,354 responses, and 361 leads at a cost per lead of £49.50, with particularly strong performance in smaller SMEs where lead rates were highest.