Case Study: HandShoeMouse generates 85 leads with Sopro

HandShoeMouse - Customer Case Study

HandShoeMouse, a Netherlands-based company offering ergonomic computer mice, sought to engage key HR and occupational health roles within medium to large businesses across Europe to promote its products for preventing RSI and Carpal Tunnel. The challenge was to efficiently generate direct sales leads and distribution opportunities within a targeted prospect list.

To address this, vendor SoPro executed a targeted campaign. The solution successfully engaged 1784 prospects, achieving a 25% open rate and generating 85 qualified leads at a cost of £47 per lead. The campaign performed particularly well within the 201-500 employee size bracket, which yielded 40 leads, and the Information Services sector, which produced 21 leads, demonstrating SoPro's effective targeting and engagement strategy.

HandShoeMouse