Case Study: Green Cross Training boosts lead generation with Sopro

Green Cross Training - Customer Case Study

Green Cross Training, a UK-based provider of first aid and paediatric training courses, needed a targeted way to engage new corporate clients. They partnered with Sopro to implement a lead generation campaign aimed at HR and Health & Safety roles within a broad range of UK companies.

Sopro executed a targeted email campaign, actively monitoring and refining the approach to improve engagement with the right prospects. The campaign was highly successful, generating 6,590 prospect engagements and 676 qualified leads. This strategy delivered an outstanding ROI for Green Cross Training, directly leading to the acquisition of many national key accounts.

Green Cross Training

Caroline Meikle

Business Development Director