Case Study: a graphic design agency boosts lead generation with Sopro

Graphic Design Agency - Customer Case Study

The customer, an esteemed graphic design agency, faced the challenge of adapting its lead generation strategy when the pandemic caused its core food and beverage sector clients to shift focus toward e-commerce. Vendor Sopro was already supporting the agency with targeted outreach to generate leads for packaging, POS, and brand identity design services.

Sopro implemented a solution by pivoting its targeting away from the client's traditional sectors to instead engage with industries experiencing increased online demand. This strategic shift successfully created new opportunities in previously untapped markets. The campaign had achieved an average cost per lead of £58.59.