Case Study: Global Career Company achieves 735 leads with Sopro

Global Career Company - Customer Case Study

SoPro was engaged by Global Career Company, a London-based specialist recruitment consultancy for emerging markets, to introduce and generate sponsorship leads for their Talent Agenda Series event. The challenge was to identify and engage senior-level HR and recruitment professionals across multiple international markets to build awareness and drive event attendance.

The solution, executed by SoPro, involved a targeted outreach campaign that achieved a remarkable 38% open rate and an 11% lead rate. The campaign generated 735 high-quality leads at an average cost of just £19 per lead, setting a record for SoPro's highest lead rate and successfully introducing the Talent Agenda Series brand to a global senior audience.

Global Career Company