Case Study: Global Accounting Company achieves stronger lead rates with Sopro

Global Accounting Company - Customer Case Study

The customer, Global Accounting Company, a UK-headquartered global network of finance and legal professionals, faced a complete disruption of its high-value, face-to-face sales process with the onset of the pandemic. Vendor Sopro had been supporting the firm's business development through direct outreach, but the inability to travel for meetings threatened its growth. The client needed to quickly adapt its service proposition and sales methodology to a new, fully digital reality.

Sopro helped the client pivot by adjusting its targeting to focus on domestic SMEs in and credit risk assessments. This new digital campaign performed even better than the pre-pandemic efforts, with an immediate take-up from customers and a lead rate that surpassed previous performance levels.