Case Study: Equality Check drives high-quality lead generation with Sopro

Equality Check - Customer Case Study

Equality Check, a technology company focused on helping organizations create fairer workplaces, partnered with Sopro as it pivoted from a broader business into a purely B2B software model. The start-up needed to quickly build a reliable sales pipeline, target a new buying persona with updated messaging, and do so in a niche Norwegian employment law market with limited internal sales and marketing resources.

Sopro worked closely with Equality Check to refine the campaign, develop accurate and professional email outreach, and source and validate high-quality prospects in a small market. The result was 625 high-quality leads, stronger conversion rates at each stage of the funnel, and enough closed deals to already cover the cost of the campaign, with several more opportunities still in progress.

Equality Check