Case Study: a digital marketing agency boosts ecommerce performance with Sopro

Digital Marketing Agency - Customer Case Study

The customer, a digital marketing agency specializing in ecommerce growth, engaged Sopro to support its service offerings. The agency's challenge was to effectively provide its clients with digital PR and paid ad services to increase visibility and reduce customer acquisition costs.

Sopro initially supported both the agency's Digital PR and Paid Ads services. Following a strategic shift during the pandemic, the agency chose to focus its outreach on Sopro's Paid Ads optimization tool, which uses a performance-based model. This solution saw the highest performance from initial engagements, allowing the agency to offer a pay on performance model to its own ecommerce clients. Sopro is also developing a new approach involving keyword reports to engage new prospects.