Case Study: a digital agency drives leads with Sopro

Digital Agency - Customer Case Study

The digital agency, a client specializing in creating digital platforms for the healthcare industry, sought to promote its mobile application development services and generate qualified sales meetings. They partnered with Sopro to execute targeted outreach campaigns that would engage key stakeholders more effectively than their previous internal efforts.

Sopro implemented a multi-campaign strategy targeting owners and senior marketing or technical roles in UK-based health companies. The campaign successfully engaged 2,369 prospects, generating 90 leads at a cost of £53 per lead. Sopro's flexible approach delivered an 11% response rate and a 38.3% open rate, effectively building brand interest and securing valuable sales conversations for the digital agency.