Case Study: Ddaas achieves 173 leads at £43.83 CPL with Sopro

Ddaas - Customer Case Study

The customer, Ddaas, is a UK-based software company that helps businesses grow by leveraging their own data to increase revenue or decrease costs. Their challenge was to engage senior business development, marketing, and leadership roles within specific industries and company sizes across the UK and Ireland to introduce their brand and generate qualified leads. They partnered with the vendor, Sopro, to execute this outreach campaign.

Sopro implemented a targeted email campaign for Ddaas that successfully engaged 3,791 prospects. The solution delivered strong results, including a 50.12% open rate and 173 leads at a cost of £43.83 per lead. The campaign was particularly effective within the Information Technology & Services sector, where Sopro generated leads for an average cost of just £30.71, significantly exceeding performance expectations.

Ddaas