Case Study: Coveris achieves 97 leads from UK food production prospects with Sopro

Coveris - Customer Case Study

Coveris, a UK-based provider of packaging and containers, sought to generate new sales opportunities by engaging with small to mid-size food production companies. They partnered with Sopro to run a targeted outreach campaign aimed at senior procurement, product, commercial, and marketing roles. The objective was to introduce Coveris and schedule calls to discuss potential solutions for prospect pain points.

Sopro executed the campaign, engaging 2,450 prospects. The effort yielded 236 responses and generated 97 qualified leads at a cost of £50.50 per lead. The campaign was particularly successful within the food production sector, which produced 53 leads at a significantly lower cost per lead of £26, demonstrating the effectiveness of Sopro's targeted approach.

Coveris