Case Study: CopyHouse Achieves a Steady Lead Pipeline with Sopro

CopyHouse - Customer Case Study

CopyHouse is a content marketing agency specializing in the technology space. As a young company, it needed to build a reliable sales pipeline while also establishing its brand, but it had no structured sales process or dedicated marketing channels in place. It turned to Sopro for lead generation support so it could secure new clients and create room to develop its own in-house sales and marketing capabilities.

Sopro implemented a multi-channel demand generation approach for CopyHouse, combining outreach with intent data to focus on high-potential prospects. This quickly delivered a steady flow of quality leads and helped CopyHouse close its first deal within one to two months; that deal covered Sopro’s service costs. The partnership also produced ongoing pipeline growth and some of CopyHouse’s biggest deals and best clients, with Sopro helping supercharge its sales results.

CopyHouse

Kathryn Strachan

Managing Director and Owner