Case Study: Computer Software Company improves customer support during COVID-19 with Sopro

Computer Software Company - Customer Case Study

The customer, a computer software company that provides an AI troubleshooting platform, faced the challenge of adapting its outreach to address new tech support challenges faced by businesses during the COVID-19 pandemic. Vendor Sopro developed a new messaging strategy to help the customer promote its service.

Sopro implemented a solution that pivoted the campaign's message to all job titles, focusing on improving customer support during lockdowns. This approach highlighted the computer software company's offer of free COVID-related tech support and included the sharing of relevant webinars. The vendor's strategy successfully repositioned the service to meet the acute challenges support teams were facing.