Case Study: Colour Me Social achieves 467 leads with Sopro

Colour Me Social - Customer Case Study

The customer, Colour Me Social, a UK-based social media management company, needed a way to consistently generate high-quality leads for its services. The company helps SMEs and startups by managing their entire social media presence, but required an effective alternative to direct hiring for its own new business efforts. To meet this challenge, they turned to the vendor, Sopro, for a lead generation solution.

Sopro implemented a targeted prospecting campaign on their behalf. The solution was highly successful, engaging 8,763 prospects and generating 467 qualified leads at a cost of just £44 per lead. The campaign achieved an impressive 44% open rate and a 12.8% response rate, providing Colour Me Social with a substantial pipeline of new potential clients. These results from Sopro delivered a strong, measurable return on investment and effectively supported the customer's growth objectives.

Colour Me Social

Phillip Hawkins

Managing Director