Case Study: Chemigraphic builds a high-quality sales pipeline with Sopro

Chemigraphic - Customer Case Study

Chemigraphic, a UK-based electronics manufacturing services (EMS) provider, faced challenges with previous telemarketing campaigns that delivered generic, poorly-qualified data and risked damaging their brand credibility. They turned to Sopro for a superior lead generation solution to engage with their target market of mid-to-large global companies.

Sopro executed a targeted campaign that successfully engaged 5,977 prospects. The campaign generated an impressively high open rate of 50.7% and resulted in 385 high-quality leads at a cost of £31.1 per lead. This effort built a sizable and high-quality sales pipeline for Chemigraphic within just a few months, far exceeding their previous experiences.

Chemigraphic

John Johnston

Sales and NPI Director