Case Study: a business services company streamlines procurement transformation with Sopro

Business Services Company - Customer Case Study

The customer, a business services company, faced the challenge of generating qualified leads for its high-value procurement transformation services, which had long and complex sales cycles. Vendor Sopro was engaged to prospect for new business and set up initial meetings for the company's in-house sales team to close.

Sopro implemented a highly adaptable prospecting solution, shifting its messaging strategy to address the client's most relevant and timely challenges. This included focusing on IR35 regulatory changes before the pandemic and then pivoting to supply chain and operational risk concerns during it. By managing all outreach virtually and creatively, Sopro successfully generated meetings and calls for the client's sales team to pursue.