Case Study: BauWatch achieves a high-quality lead pipeline with Sopro

BauWatch - Customer Case Study

BauWatch, the UK and Europe’s leading provider of temporary CCTV, needed a more proactive and scalable way to build a strong sales pipeline and increase brand awareness in a highly competitive UK market. Relying mainly on PPC campaigns and inbound referrals, the security company struggled to maintain a consistent flow of new opportunities across its target sectors.

Sopro implemented a multichannel lead generation program for BauWatch, combining ICP analysis, personalized email and LinkedIn outreach, plus website tracking and IP lookup to capture more opportunities. The campaign generated over 2,500 leads at a cost per lead of £23 to £89, delivered strong ROI, and was so successful that BauWatch expanded Sopro’s support into Belgium, Poland, France, Italy, and Spain.

BauWatch

Alex Fenwick

Global Performance Marketing Manager