Case Study: Awards Intelligence achieves 10x ROI and 7,000+ leads with Sopro

Awards Intelligence - Customer Case Study

Awards Intelligence, a leading consultancy for professional drafting services, partnered with Sopro to improve brand awareness and reach its ideal customer profile in a niche, competitive global market. The company had been relying on costly broad-target PPC campaigns and spending significant time on high-profile media interviews to build recognition.

Sopro analyzed campaign data to optimize lead-to-pitch and pitch-to-close rates and added CRM support to streamline Awards Intelligence’s sales process as lead volume grew. The results were strong: Awards Intelligence generated over 7,000 leads since 2019, achieved a 10x ROI, and made Sopro its primary lead source, with consistently higher ROI than PPC.

Awards Intelligence

April Sankey

Operations Director