Case Study: Alertsense generates 71 leads with Sopro

Alertsense - Customer Case Study

The customer, Alertsense, a US-based SaaS provider for business continuity and emergency notification, needed to introduce its platform to senior resilience personnel at large companies and generate qualified leads for its sales process. The vendor, Sopro, was engaged to execute a targeted outreach campaign.

Sopro implemented an outreach campaign targeting specific US industries and company sizes. The solution successfully generated 71 leads from 2,272 prospects engaged, achieving a 12.1% response rate and a 3.13% lead rate. The overall cost per lead for the campaign was just £54, with Sopro delivering particularly cost-effective results within the Hospital & Health Care sector and for enterprises with over 5,000 employees.

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