Case Study: Accugrit Achieves 19% Lead-to-Close Conversion and 6x ROI with Sopro

Accugrit - Customer Case Study

Accugrit, a specialist gritting and snow clearance services company, needed a strategic way to increase sales revenue and brand awareness in the UK market while building a high-quality pipeline of multi-site clients. The company partnered with Sopro to reach the right prospects at the optimal point in their buying cycle, using buyer intent signals to improve timing and relevance.

Sopro delivered a personalised, multi-channel prospecting campaign using tailored email outreach alongside LinkedIn engagement and its IP Match and Engage service. The campaign generated 210 leads in four months, achieved a 19% lead-to-close conversion rate, and delivered a 6x ROI, with cost per lead as low as £70. The strong results also helped Accugrit expand its sales team and secure new clients.

Accugrit

Mike Watts

Director of Sales and Marketing