Case Study: Leading Premium Retail Brand Leader achieves increased sales and stronger customer loyalty with Soprano Design SMS API

How a Retailer increase sales and consumer loyalty with SMS Campaign

Leading Premium Retail Brand Leader, a global fashion and accessories company, faced limited reach and poor measurability from traditional print and email marketing and needed a faster way to promote new collections and engage customers. They worked with Soprano Design, using Soprano MEMS API integration and an all‑in‑one SMS campaign service to gain access to opt‑in/opt‑out customer lists and enable direct mobile outreach.

Soprano Design integrated its API with the retailer’s marketing system, set up SMS templates, populated contacts, sent bulk campaigns with promotional mobile flyers and CTA links, and delivered post‑campaign reporting and analysis. The campaigns produced higher open rates than email, drove clicks directly to promotional pages that increased purchases and strengthened customer loyalty, and provided measurable tracking and improved visibility into customer demographics.