Case Study: Personal and Healthcare Products Company achieves 75% increase in innovation value with Sopheon

Transforming the Front-End of Innovation

The Personal and Healthcare Products Company, a $20+ billion global consumer goods firm with over 50,000 employees and many leading brands, faced a front‑end innovation bottleneck: too few high‑quality ideas were feeding its growth strategy to double the number of $1+ billion brands. Ideas were siloed, past learnings were inaccessible, and local work rarely scaled globally, so the company engaged Sopheon and its Accolade Idea Lab system to improve idea capture, linkage and reuse.

Working with Sopheon and a consulting partner, a small team implemented a global collaboration process and the Accolade Idea Lab in about six months, creating a single repository that links ideas, consumer research and test results. The initiative supported ~70 brainstorming sessions and captured 7,000+ ideas, 5,000+ concepts and 300+ market studies, improved traceability and analytics, enabled virtual global collaboration, and increased the value of innovation by 75% within three years—putting the company halfway to its $1+ billion brand goal.