Case Study: King Center turns open-ended feedback into actionable insights with SoPact

King Center turns feedback from months to minutes with SoPact

The King Center, a National Historic Site in Atlanta, was collecting a wealth of qualitative feedback through surveys but lacked the resources to analyze it. This open-ended data from platforms like Qualtrics remained unread and unused, preventing it from informing program decisions and training improvements. They turned to the vendor, SoPact, for a solution.

SoPact implemented its service to aggregate and analyze feedback across the King Center's seven programs into a single view. This provided automated insights, enabling the team to identify themes and discuss feedback in real-time during trainings instead of months later. The solution from SoPact organized evidence around outcome strategies, making data actionable for immediate decision-making and program enhancement.

King Center