Case Study: McDonald's drives fresh beef trial and brand engagement with Sooner Marketing Solutions experiential marketing

McDonald's boosts Fresh Beef sales 6.3% with Sooner Marketing Solutions

Sooner Marketing Solutions partnered with McDonald's on an experiential marketing campaign to drive trial and awareness for its Fresh Quarter Pounder products. The challenge was to create buzz and engagement around the new offerings in a competitive market.

The solution involved Sooner Marketing Solutions distributing promotional napkins and free Quarter Pounder with Cheese coupons at high-traffic locations like festivals and sporting events. This strategy resulted in a significant lift, with a 6.3% increase in Fresh Beef product sales, 8% of which was directly attributed to the trial tactics. The campaign generated substantial brand engagement and was praised by McDonald's brand management.

McDonald's