Case Study: Swoon achieves 2X first-month sales and streamlined content creation with soona

Swoon doubles Green Tea launch sales by 125% with Soona

Swoon, a zero-sugar beverage brand, faced a significant challenge as a lean startup with a team of only five people. They needed different types of photography for their ecommerce and social media channels but were juggling multiple expensive photographers across the country. This approach drained resources, created inconsistencies, and often resulted in content that failed to meet their specific brand vision. Swoon turned to vendor soona for a solution to streamline their creative process.

soona provided a unified approach to photography, enabling Swoon to capture both ecommerce and lifestyle content in single, efficient shoots. The results were immediate and impactful; for their Green Tea launch, Swoon more than doubled their first-month sales goal by 125% and sold out completely within three months. The partnership with soona delivered major operational efficiencies, acting as an extension of Swoon's lean team and allowing them to scale high-quality content across major retailers like Amazon, Target, and Whole Foods.

Swoon