Soona
15 Case Studies
A Soona Case Study
SteadyStraps, a brand selling smartphone grip straps and accessories, faced a challenge in standing out on the competitive Amazon marketplace. Its Black Solid Phone Strap product was underperforming, and an analysis by soona's Listing Insights tool revealed its product images had low quality and a weak visual mix, scoring only 68 out of 100.
soona provided a solution by creating professional, high-resolution product photography that included improved product-on-white shots, close-up details, lifestyle images with a model, and an infographic. This refreshed content addressed the identified issues. As a result, SteadyStraps saw a 12.5% increase in units ordered from April to June 2024 and a dramatic 227.7% increase in page views for the product, significantly boosting its Amazon performance.