Case Study: SRW Agency scales UGC and drives cost-effective performance with Soona

SRW Agency drives 6x ROAS and sub-$0.20 CPC with soona

SRW Agency, a full-service marketing agency specializing in natural health and wellness brands, needed an authentic and scalable way to generate user-generated content (UGC) to enhance engagement and streamline content creation for their clients. Their challenge was to find a cost-effective method to source high-quality assets with full ownership, moving beyond the lengthy timelines and limitations of traditional influencer partnerships.

Using the Trend platform from vendor soona, SRW Agency was able to efficiently source and vet content creators, request revisions, and secure full usage rights to the assets. This solution allowed them to rapidly scale content creation, generating dozens of assets in weeks instead of months. The results were significant, with UGC campaigns driving a cost per click below $0.20 and delivering a 3x to 6x return on ad spend improvement for their clients.

SRW Agency