Case Study: Mood achieves positive ROAS and approved UGC ads with soona

Mood drives 2.7x ROAS with soona UGC ads

Mood, a plant-based wellness brand in a restricted product category, faced significant advertising challenges as their ads were consistently flagged or banned on major platforms like Google, Facebook, and Amazon. Acquiring user-generated content (UGC) was also difficult and prohibitively expensive through traditional influencer agencies. This severely limited their ability to run effective paid ads and drive purchases.

Soona provided a solution through its UGC service, supplying Mood with content they fully owned from vetted creators. This content was crafted to avoid platform restrictions while maintaining authenticity. The results were significant, with these soona UGC ads driving 38% of Mood's monthly purchases and achieving a ROAS of up to 2.7x, making them the brand's only ads with a positive return. Additionally, soona's studio photography was critical for meeting the strict image requirements of major retail partners like Target.

Mood