Case Study: Mission achieves 3x ROAS with soona

Mission's top ad hits 3x the ROAS with Soona

Mission, a cooling performance lifestyle brand, faced the challenge of effectively communicating how its products work, as the cooling technology must be seen in active, real-world use to be believed. Their previous influencer partnerships resulted in content they did not fully own and often featured creators who were not the right fit. They turned to vendor soona and its newly launched UGC (user-generated content) service to find a solution.

soona provided Mission with access to a diverse pool of vetted creators who were a genuine fit for the active brand. The platform made brief creation and project setup easy, allowing Mission to procure authentic-looking content. The resulting UGC video of a creator hiking outperformed all other paid social ads, achieving a return on ad spend (ROAS) that was 3x higher than their other campaigns and becoming their top-performing ad on Meta.

Mission