Case Study: Medterra triples creative output and cuts content costs with Soona

Medterra triples creative output and cuts content costs 50% with Soona

Medterra, a CBD and THC company with three distinct brands, faced challenges in scaling high-quality content creation. Their in-house shoots were resource-heavy and traditional agencies were expensive and slow, leading to outdated and inconsistent imagery. They partnered with soona to find a flexible, virtual solution for producing on-brand content that could meet regulatory needs and resonate with their target demographics.

Using soona's virtual platform and diverse studio settings and models, Medterra streamlined its creative process. This solution enabled them to triple their creative output, completing over 30 photo shoots and 25 UGC campaigns in a year. soona helped them cut content costs in half while driving improved customer engagement, higher conversion rates, and a reduction in product returns.

Medterra