Case Study: Ethique boosts Amazon sales 16% with soona product photography

Ethique boosts Amazon sales 16% with Soona

Ethique, a New Zealand beauty brand focused on eliminating plastic waste, faced the challenge of creating high-quality product photography to present like a major brand without having a large content budget. Their previous process with a traditional agency was expensive and frustrating, offering little creative control or collaboration. They turned to vendor soona for a better solution.

By switching to soona, Ethique gained full creative control through collaborative, streamlined photoshoots. This solution allowed them to produce high-performing visuals. The results were significant, including a 16% increase in Amazon sales after updating their product images. soona's content was also deployed across global retailers like Target and Ulta, improving overall team morale and brand perception.

Ethique