Case Study: Crocs scales content production and cuts costs with Soona

Crocs saves 30% on content costs and boosts ad ROI 2x with Soona

Crocs, a global footwear company, needed to rapidly scale its photo and video production for growing product launches and licensed content while maintaining a tight budget. Faced with increasing demands for fresh content and the high costs of traditional production methods, Crocs partnered with soona for an agile content creation solution.

By leveraging soona's technology-driven approach, which included AI tools and custom integrations, Crocs streamlined its creative production process. This partnership enabled Crocs to complete over 80 shoots and deliver 6,000 assets. The results were transformative: Crocs increased its annual production by 25% without additional budget, saved 30% on costs, and achieved a 2x improvement in ad ROI using soona-produced creative compared to other solutions.

Crocs