Case Study: TNW (The Next Web) achieves streamlined volunteer scheduling and communication with Soon

TNW - Customer Case Study

TNW (The Next Web conference) faced the challenge of scheduling and communicating with 350 non-staff volunteers across 60 shift types for a compact, two-day event (plus two days of pre-event activity). They needed rapid onboarding, a way to prevent volunteers taking multiple shifts per day, and a partner who would provide hands-on support—not just software. TNW chose Soon and its volunteer scheduling platform to address these needs.

Soon implemented a tailored solution: creating 60 open shifts weeks in advance, adding role descriptions and limits, using availability insights to prevent double-booking, sending special onboarding messages, and enabling real-time updates and shift-specific chat. The result was fast shift uptake, clear volunteer communication, prevention of scheduling conflicts, and measurable operational gains—Soon helped manage 350 volunteers across 60 shifts and saved TNW roughly 500 individual emails, freeing the team to focus on the attendee experience.

TNW

Arlette Wisniewski

Event Manager