Case Study: Southern Cross Austereo achieves content efficiency at scale with Sonnant

Content efficiency at scale with a valuable boost to SCA customer engagement

Southern Cross Austereo (SCA), one of Australia's leading media companies, faced a challenge with the time-consuming and manual nature of its content production workflows. To address this, SCA partnered with vendor Sonnant to automate and streamline these processes.

By implementing Sonnant's platform, SCA automated numerous tasks, including the management of sponsor mentions and air checks, saving 96.3% of the time previously spent. Sonnant's tools also provided valuable metadata for ad-targeting and analytics on the LiSTNR platform. This solution significantly improved operational efficiency, content engagement, and positioned SCA for continued growth.

Southern Cross Austereo

Jade Howard

Head of Partnerships