Case Study: Nabru creates a more engaging sofa-shopping experience with Sonin's 3D Sofa Builder App

Nabru transforms sofa shopping with Sonin's real-time 3D builder

Nabru, a furniture retailer specializing in self-assembly sofas, faced a challenge as more customers began their buyer journey with online research. They needed a way to translate their bespoke service into a digital format. Nabru approached vendor Sonin to develop a sofa-builder app to provide customers with the tools to research and design products on their own terms.

Sonin developed an interactive sofa builder app that allows users to design a custom sofa by selecting options like size, fabric, and storage compartments, with the price updating in real-time. This solution transformed sofa-shopping into an engaging experience for customers, which in turn drove increased engagement and conversions for Nabru.

Nabru