Case Study: Connells Group unifies 1,200 branches with Sonin

Connells Group unifies 1,200 branches and 5,500 agents with Sonin

Connells Group, the UK's largest estate agency network, faced operational complexity due to its 1,200 branches and 80+ brands all working independently. This made it difficult to maintain brand consistency and gain oversight. To unify operations and empower its agents, Connells Group partnered with vendor Sonin to develop a custom digital platform.

Sonin implemented a centralized, iPad-first platform that integrated with the company's CRM and provided branded, customizable templates for agents to use in presentations and client interactions. The solution empowered over 5,500 estate agents, provided leadership with improved visibility, and centrally managed 4,500+ sales slides. The platform is now crucial to Connells' operations, supporting over 80,000 property sales annually, which represents one in every ten UK home sales.

Connells Group