Case Study: Clubr creates a more engaging dating app experience with Sonin

Clubr boosts dating app strategy with Sonin as 65% of apps get deleted after 1 month

Clubr, a dating app company, approached the vendor Sonin for product strategy support. Their existing app aimed to make online dating more engaging through real-time virtual tables and games, but it suffered from poor usability and failed to create the exciting experience they envisioned for users.

Sonin implemented a comprehensive strategy that included UX and UI audits, a redesigned information architecture, and a streamlined onboarding process. This resulted in a robust product strategy plan with clear recommendations to improve user engagement and accessibility. Armed with this strategy, Clubr was poised to confidently launch its app, beginning with an initial rollout in Florida.

Clubr