SONDR
26 Case Studies
A SONDR Case Study
FootBalance UK, a global leader in custom-moulded insoles, faced growing competition in the health and wellness market. To increase its online visibility and generate more qualified traffic, the business partnered with digital marketing vendor SONDR for a strategy involving Search Engine Optimisation (SEO) and Paid Advertising (PPC).
SONDR implemented a joined-up strategy that improved the website's technical SEO foundations and optimized key landing pages. They managed and refined Google Ads campaigns to drive conversions and created engaging advertising creative. This approach delivered excellent results for FootBalance UK, including a significant increase in high-quality traffic, customer enquiries, and strong returns on ad spend, strengthening the brand's online presence in a competitive market.