Case Study: StudySoup achieves 4x more prospect conversions with Sonar

StudySoup leverages personal mobile messages to engage their notetakers

StudySoup, an online marketplace for students to buy and sell class notes and study guides, needed a more scalable and cost-effective way to convert prospects into customers. Their team was relying on time-consuming phone calls and email reminders to move prospective note takers through a multi-step funnel, but their 18–24-year-old audience rarely picked up the phone, limiting engagement and scalability. Sonar helped StudySoup address this challenge with mobile messaging.

Using Sonar’s API, campaigns, and messaging interface, StudySoup automated two-way SMS outreach across its funnel, from form fill to training reminders to note uploads. The results were strong: StudySoup increased engagement from 20% to 70%, qualified and converted 4x more prospects with fewer resources, and handled 14,632 conversations in one month while scaling support more efficiently.

StudySoup

Cody Eliason

Chief Operating Officer