Case Study: Bohemian Guitars boosts sales and revenue with Sonar

Bohemian guitars significantly increases revenue implementing a mobile strategy

Bohemian Guitars, a rapidly growing maker of unique guitars, was struggling with a low response rate from email and needed a faster, less time-consuming way to connect with customers than phone calls. The company turned to Sonar’s mobile messaging tools, including the Ping Widget and API, to give mobile visitors an easy way to text the team directly.

With Sonar, Bohemian Guitars created a more personal, immediate sales experience over SMS, helping customers get product guidance, checkout support, and answers to shipping and materials questions. The results were strong: the company grew sales by 98%, increased text-driven sales by 40%, and exceeded its original revenue goal by more than 300%.

Bohemian Guitars

Shaun Lee

CEO and Founder