Case Study: Winc improves lead quality and conversion efficiency with Sonar Group

Winc improves lead quality with Sonar Group without increasing media spend

Winc, one of Australia's leading suppliers of workplace essentials, needed to improve the performance of its digital channels to acquire more business customers without increasing its media spend. Despite previous agency support, they lacked the strategic insight and optimisation focus needed for growth, leading them to partner with Sonar Group for digital performance and conversion optimisation services.

Sonar Group rebuilt Winc's paid media foundations, implemented a new campaign framework, and established a more agile operating rhythm. They then launched a conversion rate optimisation (CRO) program to improve lead quality. This comprehensive solution improved ROI and built a more efficient acquisition system, all without any additional media investment, significantly improving the alignment between marketing and sales outcomes.

Winc